Well, I'm slightly conflicted on this one......

JAQK Cellar just released a collection of wines whose brand identities and package designs existed before there was wine to put into the bottles. That's right, the old Captain Crunch scenario. Of course, as a wine lover, I'm truly horrified. But on the other hand, there seems to be some very nice printing involved here too, and that softens my heart. Offset printing, direct screen printing, embossing, metallics and more. Let's lift a glass to working printers!