Tuesday, December 21, 2010

How Colors Affect What We Buy

Did you know that color accounts for an 80% increase in brand recognition? Or that 85% of shoppers list color as a primary factor in making a buying decision? Or that 93% list visual appearance as a leading factor in making purchasing decisions?
ton Post:
Kiss Metrics put this study together, hat tip to the Huffington Post.

Saturday, December 18, 2010

Photoshop Rap Tutorial


It had to happen: a rap video tutorial for Photoshop.

Tuesday, December 7, 2010

PIA/GATF Color Conference Finishes

The PIA/GATF color Conference ended on Tuesday with a keynote presentation from Mike Rodriguez of RR Donnelley on the history and future of color management or "The Tinted Ramblings of a Color Geek"