Did you know that color accounts for an 80% increase in brand recognition? Or that 85% of shoppers list color as a primary factor in making a buying decision? Or that 93% list visual appearance as a leading factor in making purchasing decisions?
ton Post:
Kiss Metrics put this study together, hat tip to the Huffington Post.
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A running commentary on the world of color management, especially G7 and process control in all settings. We follow developments in the areas of offset printing, digital, large format, icc profiles, grand format and more.
