...I'm afraid I may just get the wrong sort of visits from this post, but really, it's all about the packaging.Aussie low-carb beer brand Skinny Blonde has unveiled a label featuring heat-reactive inks which takes all the effort out of mentally undressing its 1950s-style pin-up.
As the drinker's hand gets sweatier, the scantily clad mascot's bikini disappears, leaving little to the imagination.
The concept came out of a bar-room discussion between the beer's brewers: Hamish Rosser, drummer with ARIA-winning rock band The Vines, and his mates, actor Richie Harkham and artist Jarrod Taylor.
"We had the idea of a pin-up girl from the get-go, we thought everyone uses women in their advertising campaigns so why not put it on a bottle," said Rosser.
Rosser, who actually has a degree in chemical engineering, added: "So we had this idea of the disappearing bikini and did some research into disappearing ink. Then we did a few trial runs and when we realised it worked we were stoked, we were over the moon."
