Every once in a while I get the feeling that the print industry's ability to think clearly is declining along with its market share. Printers with shrinking pockets put hard-to-find resources into expensive technological fixes in the hope that with this new widget, everything will change. There is about this something of the Hail Mary pass: One last trick to try before the clock runs out.
That's why I was so happy to see this article from Jennifer Matt at What They Think. She argues the dream of the technological fix has become almost an article of faith, a blind belief in technology is preventing printers from finding truly effective solutions that transcend technology.
The big three:
1. Strategy.
2. Focus
3. Execution.
Technology is part of the answer, but it is not THE answer. Or as Lance Armstrong would say,"It's Not About the Bike."
Showing posts with label Technology print strategy focus execution efficiency success. Show all posts
Showing posts with label Technology print strategy focus execution efficiency success. Show all posts
Saturday, March 3, 2012
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